If you run Adwords / PPC Campaigns then you probably keep an eye on the text ads you see during your web journey.

Here’s the one I found when I was doing research before I bought my cycle. (Btw I bought Ridgeback Cyclone which is a beauty!)

The adtext is so compelling I had to click. I m sure they must have an amazing CTR but not many conversions!

I saw the ad in Gmail where I had saved some info about some cycles.