Guy Kawasaki’s Lessons from Steve Jobs

Amazing insights, must watch video.

Here are the 12 lessons that Guy learned

1. Experts are clueless

2. Customers can’t tell you what they need

3. Biggest challenges beget the best work

4. Design Counts

5. Big graphics, big fonts

6. Jump curves, not better sameness

7. If it works or doesn’t work, that’s all that matters

8. Value is different from price

9. A Players hire A Players

10. Real CEOs can demo

11. Real entrepreneurs ship

12. Some things need to be believed to be seen